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Valentine’s Day Spending Stats Will Surprise You

Valentine’s Day Spending Stats Will Surprise You

Valentine's Day SpendingAmericans shelled out nearly $19 billion in 2015 and an excess of $20 billion to be spent is expected in 2016.

24 Fun Facts for Valentine’s Day Spending

  1. Half of Americans will buy candy to the tune of $1.7 million
  2. More than 36 million heart-shaped boxes of chocolate are sold
  3. 48% of women expect to receive chocolates as a Valentine’s gift
  4. Valentine’s Day ranks #1 for fresh flower purchases in the US
  5. 20% of all flower transactions happen during Valentine’s
  6. 1 in 4 Valentine’s shoppers will buy flowers, half are bought for spouses
  7. 250 million roses get produced for Valentine’s Day
  8. 40% of Valentine’s flower purchases are red roses
  9. Half buy greeting cards to the tune of more than 180 million
  10. Valentine’s ranks a far second to Christmas card sales (1.5 billion)
  11. 85% of Valentine’s cards are purchased by women
  12. About 1/3 will do a Valentine’s dinner and/or a movie
  13. About 1 in 5 buy jewelry as Valentine’s gifts
  14. Almost 9% of all diamond jewelry is sold as Valentine’s gifts
  15. 2 to 1, men outspend women for Valentine’s
  16. More than 1/4 will shop online for Valentine’s gifts, 1/3 of those from tablets
  17. Valentine’s shoppers spend an average of 30% more online
  18. About 1 in 5 will buy for their pets
  19. Almost half of marriage proposals happen on Valentine’s Day
  20. Almost 1/3 of Valentine’s shoppers procrastinate
  21. 40% of procrastinators believe it’s too late to find a deal after Feb. 13
  22. 38% want smartphones as a Valentine’s gift
  23. 1/2 of women that don’t receive a gift would end their relationship
  24. Tucson, AZ spending increases 68% during Feb. Valentine’s Day sales


Suzanna, co-owns and publishes the newspaper Times Square Chronicles or T2C. At one point a working actress, she has performed in numerous productions in film, TV, cabaret, opera and theatre. She has performed at The New Orleans Jazz festival, The United Nations and Carnegie Hall. She has a screenplay and a TV show in the works, which she developed with her mentor and friend the late Arthur Herzog. She is a proud member of the Drama Desk and the Outer Critics Circle and was a nominator. Email:

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