Valentine’s Day Spending Stats Will Surprise You
Americans shelled out nearly $19 billion in 2015 and an excess of $20 billion to be spent is expected in 2016.
24 Fun Facts for Valentine’s Day Spending
- Half of Americans will buy candy to the tune of $1.7 million
- More than 36 million heart-shaped boxes of chocolate are sold
- 48% of women expect to receive chocolates as a Valentine’s gift
- Valentine’s Day ranks #1 for fresh flower purchases in the US
- 20% of all flower transactions happen during Valentine’s
- 1 in 4 Valentine’s shoppers will buy flowers, half are bought for spouses
- 250 million roses get produced for Valentine’s Day
- 40% of Valentine’s flower purchases are red roses
- Half buy greeting cards to the tune of more than 180 million
- Valentine’s ranks a far second to Christmas card sales (1.5 billion)
- 85% of Valentine’s cards are purchased by women
- About 1/3 will do a Valentine’s dinner and/or a movie
- About 1 in 5 buy jewelry as Valentine’s gifts
- Almost 9% of all diamond jewelry is sold as Valentine’s gifts
- 2 to 1, men outspend women for Valentine’s
- More than 1/4 will shop online for Valentine’s gifts, 1/3 of those from tablets
- Valentine’s shoppers spend an average of 30% more online
- About 1 in 5 will buy for their pets
- Almost half of marriage proposals happen on Valentine’s Day
- Almost 1/3 of Valentine’s shoppers procrastinate
- 40% of procrastinators believe it’s too late to find a deal after Feb. 13
- 38% want smartphones as a Valentine’s gift
- 1/2 of women that don’t receive a gift would end their relationship
- Tucson, AZ spending increases 68% during Feb. Valentine’s Day sales
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