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What is OTT Advertising? Here’s What You Need to Know

What is OTT Advertising? Here’s What You Need to Know

33 million peoplecurrently have no cable service in their homes. This means traditional television ads don’t have the same reach they once had.

The good news is, you can still reach an audience by switching to OTT advertising. What is OTT advertising? This is the modern marketers best bet for targeting audiences.

What Is OTT?

OTT, or over-the-top, refers to streaming devices or services. These services stream digital content to a TV or other video watching devices such as phones and tablets. 

OTT services can stream through different mediums such as:

  • Smart TVs
  • Streaming or gaming consoles
  • Phone or tablet streaming apps

Many OTT streamers provide free content to users. This means they rely on advertisers to make money. With nearly 200 million OTT users, OTT advertising offers new marketing opportunities.

What Is OTT Advertising?

OTT advertising involves streaming digital ads to the OTT devices and apps consumers use. Instead of creating a traditional TV ad, you create a short digital ad that gets dropped into a streaming video.

Top OTT providers allow you to determine where you want your ads streamed so you can reach the right audience. In fact, OTT advertising offers many benefits over traditional TV ads.

Not Dependent on Time Slots

Since video streaming doesn’t rely on time slots, your ads don’t either. Any time someone streams the video your ad’s attached to, they see that ad.

Better Audience Targeting

Unlike traditional cable ads, you have the option of targeting your audience with OTT ads. You can customize your ad slots based on specific demographics.

You can customize based on demographics such as:

  • Geography
  • Topic interest
  • Age and sex

By customizing your demographics, you can make sure the ad reaches the audience most likely to want your products or services. This means less wasted money.

Better on Your Budget

Since you can target your ads, you can do more with your advertising budget. You only spend money on your ads based on the demographics you target.

You can also pick specific videos or a specific number of ads to run. This makes it easier to spend only what you want on your digital ads.

Analytics

Unlike traditional TV, OTT ad services allow you to see specific analytics to know how effective your ads prove. This makes it easier to shift your ad placement as needed.

You can see how often your ad gets viewed. You can also see which videos work best for your ads. 

Larger Audience Reach

With targeted digital streaming you can make sure your ad gets placed where it’s more likely to get viewed. Combine the targeting capabilities with the wide use of OTT services, and it’s easy to see that OTT ads mean better revenue potential for your business.

Since you can target your ads, you also get people watching your ads multiple times during their streaming time so you stay in their mind. Plus, the shorter your ad, the less likely people will skip past it.

Get More From Advertising

So, what is OTT advertising? It’s the best way to get the most out of your advertising budget. 

For more information about OTT and other advertising opportunities, check out the latest in business news.

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