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What’s Behind the Rising Popularity of Online Casinos?

What’s Behind the Rising Popularity of Online Casinos?

Online casinos continue to grow in popularity, which isn’t a trend that looks likely to slow down in the near future. Although the growth is in part tied to the wider expansion of mobile capabilities, it can be traced to an even more complex set of reasons than that. Online casinos have benefited from a specific set of circumstances and have been able to adapt effectively to our modern lifestyles.

Mobile technology is improving

A large portion of the traffic to online casinos comes from mobile devices. People want to play on the move, but they don’t want to sacrifice experience for portability. Every generation of smartphones is more powerful than the last, boosting battery life, screen quality, and usability. Moreover, data is speeding up, and allowances are becoming more generous. Where once connecting your phone to a data network was a laborious and costly task, lightning-fast 5G and generous contracts make it a breeze. As mobile technology expands, so too will the capabilities of online casinos. More graphically complex games, better sounds, and a smoother experience will only increase the popularity of these sites.

The impact of the pandemic

Although online casinos were growing in popularity well before Covid-19 struck, the pandemic has certainly accelerated the process. A perfect storm of high street casinos closing their doors, and more bored people stuck at home drove traffic online. More than simply filling the void left by their high street cousins, online casinos experienced a wave of new customers looking to fill their time at home with new entertainment. Even as the pandemic comes to an end, it doesn’t seem likely that all those people will simply cancel their subscriptions. Online casinos are entering a golden era of popularity that could last for decades.

Welcome offers are getting better

Online casinos offer various incentives like free spins no deposit bonuses to encourage customers to sign up. Where once these erred on the side of stingy, they’re nowadays much more substantive. As the number of online casinos grows, so too does the amount of competition. This forces sites to compete with each other in a scramble to attract custom. That, in turn, means better sign-up offers and more lucrative bonuses. An attractive deposit bonus or set of free spins can make all the difference, and as these improve, more customers are likely to flock online.

More variety

While high street casinos are necessarily limited by how much they can fit inside their physical premises. Online casinos have no such limitation. Once there were constraints on bandwidth and hosting, but those limitations are now a thing of the past. Customers can find table games like roulette and blackjack alongside vast libraries of hundreds, perhaps even thousands of online slots. Some online casinos even offer poker alongside eSports and sports betting books. This level of variety can’t be replicated anywhere else, and it’s one of the most compelling reasons to choose online over Thethe high street.


Suzanna, co-owns and publishes the newspaper Times Square Chronicles or T2C. At one point a working actress, she has performed in numerous productions in film, TV, cabaret, opera and theatre. She has performed at The New Orleans Jazz festival, The United Nations and Carnegie Hall. She has a screenplay and a TV show in the works, which she developed with her mentor and friend the late Arthur Herzog. She is a proud member of the Drama Desk and the Outer Critics Circle and was a nominator. Email:

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