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Why competitor analysis is important in SEO

Why competitor analysis is important in SEO

Competitor analysis is the process of knowing what your competitors are up to. By that, you are able to use their weaknesses in your favor. There are many competitors in business today and thus, it is important to stay informed about the different competition analysis modes available.  The same analysis methods are also applicable when looking at SEO trends. Although Competitive SEO is an important segment of SEO in the early stages, many companies still ignore it. The organizations just go to keyword mapping, link building and optimizing content without knowing that competitor analysis would do equally good for their SEO.  Therefore, if you want to win in the market, you have to acknowledge that you have competitors. As such, competitor analysis should never be skipped. Competitive analysis will give you a true picture of who is winning the organic traffic, which keywords are most valuable and the kind of backlink strategies that are working best. Below, we are going to look at the importance of competitor analysis seo.

Competitor analysis helps identify your competitors

The first importance of competitor analysis in SEO is that it enables you to identify who your main competitors in the market are.  With that, you can be able to do more analysis to gauge their standing in the market. In so doing, you should find both direct business competitors as well as online competitors.  

The analysis helps identify websites that competitors are linking to

A competitor analysis helps you identify the websites that your competitors are linked to but not you. As a result, you are able to build your own link profile by adding links from websites that are already linked to your competitors. Also, you need to note that sites that link to multiple competitors will add more value to your site. Therefore, you should pay special attention to these sites by both reaching out to them and creating guest posts.  

Get the right keywords

You can conduct a keyword gap analysis to determine the kind of keywords that you are lacking but are working best for your competitors. Keywords are very important is SEO and if you find that there are specific keywords that are ranking high for your competitors but you are not using them, it is advisable to include them on your site. You can use several methods to achieve this including: reorganizing site architecture, reworking metadata, building links with keywords, rewriting existing content to include keywords or working on fresh content for your site.

Enhances your digital marketing strategy

Digital marketing is a complex process that involves a lot of actions and planning.  In this process, you not only need to do SEO but also launch digital marketing campaigns that work for your individual project.  The good thing is that, competitor analysis enhances your digital marketing as it helps in creating complex campaigns based on the available data and the demand in the market. Therefore, it is important to dig deep into your industry so that you can know what your competitors are up to. This however is only possible through a thorough competitor analysis.

The analysis keeps you in the know

Just like in any other competition, knowledge is an asset. When you have information about what your competitors are doing, you are in a better position to plan your strategies. Therefore, competitor analysis acts as a credible source of information that can help you improve your digital marketing strategies.

Lets you compare SEO experts

Many people hire SEO experts to work on their websites. This is because SEO experts have the knowledge and experience to handle SEO projects. However, it is very hard to tell how your SEO expert compares with others in the market. Luckily, doing a competitor analyses enables you to rate how your SEO expert rates when compared to the others. By looking at your competitor’s website, you are able to tell whether your se expert is on the right track or not.

You get to learn about your brand mention

Brand mention is very important in any type of business. This is because; as your brand gets more mentions, your products and services become more popular. Therefore, doing a competitor analysis is going to help you learn what other people are thinking about your brand. From what you find, you can be able to improvise on your goods and services so as to attract more people into your company.  That way, you will get to not only grow your business, but also increase revenue.


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