Skittles will premiere an all-new musical February 3rd with the proceeds from ticket sales to benefit Broadway Cares/Equity Fights Aids and Skittles will match this donation. This 30-minute one show-only, will be performed at The Town Hall at 1 PM.
To celebrate the biggest marketing day of the year, Skittles wanted to go bigger than the traditional 30-second big game ad. Through song and dance, the show takes an absurdly self-reflective look at consumerism and the ever-increasing pervasiveness of brand advertising in our lives.
Skittles Commercial: The Broadway Musical features a book by Will Eno, book and lyrics by Nathaniel Lawlor, and music by Drew Gasparini. Sarah Benson, the artistic director of Soho Rep, will direct.
The cast will be led by a yet-to-be-announced celebrity. Melvin Abston (The Little Mermaid, The Lion King), Max Chernin (Bright Star, Sunday in the Park with George), Ashkon Davaran (One Thousand Nights and One Day, Oslo), Lulu Fall (Natasha, Pierre, & the Great Comet of 1812, Hair), Stephanie Gibson (Charlie and the Chocolate Factory, Cinderella), David Hess (Sunset Boulevard, Sweeney Todd), Mylinda Hull (42nd Street, Sweet Charity), Miguel Jarquin-Moreland (Jersey Boys,, Grease), Howard Kaye (The Visit, Miss Saigon), Kathy Kneese (The Inferno Project: Limbo, Suicide is Forbidden in Sprintime), Raymond J. Lee (Soft Power, Groundhog Day), Julia Macchio (Flashdance: The Musical, A Room of My Own), Will Mann (Memphis: The Musical, Billy Elliot), Mike McGowan (The Book of Mormon, The Producers), Gayle Turner (Half Time, The Wiz), and Mark Zimmerman (Rocky, West Side Story) will all perform.
Tickets are now on sale here.