Google runs for Nonprofits officially known as Google for Non Profits, is a free program that’s great for cash strapped organizations. It’s generally a free program where Google gives away free premium services at no cost. For organizations and companies that qualify, it gives a collection of apps that might otherwise be very expensive. One of the most popular ones is the Google Ad Grants where Google gives the organization almost $10,000 a month that they can spend on advertisements.
Irrespective of how much money you have to use, it’s generally worth it. This is because many of these products continue to improve your nonprofit work even if you ignore them after setting them up. Here are some of the things that Google for Nonprofits can do and a list of the products included in the Google for Nonprofits programs. Since each program is powerful in its own way, the best way to evaluate them is to check out how they are relevant to your business.
G Suites for Nonprofits
Until recently, G Suite was known as Google apps or the Enterprise version of Gmail, but it had a different G Suite logo at the time. When it comes to Google for Nonprofits, this is perhaps the most widely used.
What you get by using it
- Unlimited Gmail account that ends in @yourdomain.com
- 30GB of space.
- 24/7 support.
- Access over all your company’s account.
The best feature of this product is the fact that Google is actually hosting it while allowing you full control. This helps free up space on your server and gives you control over its data. You can also use it to create intranet pages quickly for new hires, projects, and organizational knowledge.
Of all the apps that are there for Google for Nonprofits, this is the most powerful of them all. It literally gives you around $10,000 to spend on fundraising through PPC. These PPCs are the text ads that you’ll see while searching on Google. Once you install the tracking code, you’ll get unlimited cost per click, and full Google ads to measure and manage your campaigns. You can also use it to promote your next event, gain new email subscribers, and attract other people who are likely to donate to your fundraiser.
YouTube Nonprofit program
If you understand the value of YouTube, then YouTube Nonprofit will elevate the value of your YouTube and amplify your donations. It even allows you to get into YouTube’s vast universe of content creators and come up with a meaningful partnership. It’s actually more intensive than all the other apps that are there. You will get zero transaction fees, and the ability to have donation cards and links anywhere in the videos. Donations done through YouTube will also save you the 2.9% fees that other processors charge.
Google One Today
Google One is a daily, pay-it-forward app that Google created to increase the visibility of the nonprofits. As a user, the app will give you a Nonprofit to consider each day. They also ensure that they pay it forward to friends who ideally fund the donation to the friends and encourage them to download the app. With the Google One app, you can list all your nonprofit projects. Since it’s a small and less competitive platform, the best way to use it is just to reach new audiences. Although it will save you the processing fees, it takes a lot of effort and time to make your projects attractive.
Google Earths and Maps
As compared to other products discussed above, this one is not for everyone. However, for the right Nonprofit, it could change the way you do business. It actually opens up Google’s satellite and map data to nonprofits so that they can perform the international development work more effectively. With this app, you get the ability to publish Google maps on your site, access to premium Google maps API, access to Google’s Open Data Kit, and display the customized visualizations and layers over Google maps. Although a map API is a paid service, its cost is significantly negligible since you can access almost 25,000 maps day for free.
Although the products included in the Google for Nonprofits range in their usefulness, you can’t argue about the fact that they are free. Since it’s a good practice to keep email hosting separate from the website and ensure that the company’s confidential information is kept, G Suite for Nonprofits is among the best. Otherwise, all the other products are equally useful.