Virtual Reality (VR) started as a niche product in the gaming industry, but since the benefits have now transferred into a wider business sphere, it is surprising the vast number of ways you can use it. It is beneficial for a large variety of companies, and the more popular it gets, the more creative the ideas it is being used for. Immersive VR technology is seen for its business potential as it can create a risk-free and cost-effective simulation. Despite the expensive initial cost of buying a good quality VR headset, it pays off in the end when people are impressed with the level of commitment a certain business has.
One of the most important applications of VR is training. Immersing employees in a real-life environment can prepare them for events that are not an everyday occurrence. For example, in 2017, Walmart used VR to prepare their employees for the Black Friday sales. This training included long queues and crowds which were expected to occur throughout the holiday season. This form of training allows for normal business operations to carry on while employees get further training. Also, it can be used for practicing public speaking and presentations. Employees who may need help with their confidence can benefit from this training as it exposes them to the reality of public speaking.
VR platforms also give developers and property companies the ability to walk clients through their new designs before they are even built. RW Invest is a property investment company making the most of VR usage; their headset available to potential investors gives individuals the chance to experience properties throughout the North West and the UK. This new technology makes it easy to turn paper plans into 3D computer models and then into immersive VR simulations, which is an impressive feat. Exploring buildings and potential investment properties gives clients the ability to make an informed decision, and gives them a better understanding of the architect’s work.
Long gone are the days of a simple pie chart. Virtual reality has made it possible to display data in a 3D way which can be interacted with dynamically. Some businesses find this way of working with data more effective, especially when working with a large data set. The presentation of data through VR is an important step in discovering further insights into business operations and outliers in the data collected.
Working remotely has its fair share of benefits, but one of the significant drawbacks is the loss of in-house collaboration. Understandably, we have video calls and internet chats that can make things easier, but VR takes meetings to another level. Virtual meetings give the user a full-body immersion and have the potential to change remote working, forever.
An intriguing way that some businesses have used VR is for therapy. The therapeutic application includes treatment for autism, ADHD, and PTSD. Not all businesses can directly apply therapy to their agendas, but it’s a great way that some mental health centres are utilising technology. It’s important to note the life-changing impact that VR can have through therapy usage. If used correctly, it boasts many positives aspects.