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Sensible Socialite

Ricardo Rojas Launches at Epic Hudson Yards Opening

Ricardo Rojas Launches at Epic Hudson Yards Opening

The world is talking about the opening of Hudson Yards.

This past Thursday New York City was the hub of real estate and retail buzz as the new epicenter for high-class fashion opened doors. VIP guests gathered for the biggest party of the decade in Manhattan to see Neiman Marcus light up.

The legendary department store’s launch started with Liza Minnelli belting out “New York, New York,” as the biggest celebs in the world gathered to honor the hottest names in style today.


One of the most exciting fashion gurus on hand was the “The Architect of Hair,” Ricardo Rojas. As one of the most recognizable editorial, runway and celebrity hair stylists in the business his work has appeared in publications such as Vogue, Allure, InStyle, and Harper’s Bazaar. And, now the public can experience his expertise and fabulous products at Neiman Marcus.

The stylist’s first foray into the prestige beauty category with Ricardo Rojas Hair Care is that of true beauty. The eponymous brand offers a selection of high performance products and premium hair extensions that achieve the stylist’s signature sexy, effortless styles.


Over a thirty-year career, Rojas has toured the world over with his A-List clients and witnessed the frequent abuse that hair can endure. Travel, dehydration, poor nutrition, over-styling, and lack of sleep can each take its toll, requiring constant care and treatment to maintain healthy hair. With this in mind, Rojas dedicated himself to developing luxurious products for everyday use that nourish hair with fortified, natural ingredients. The Ricardo Rojas Hair Care line boasts the perfect everyday solutions to achieve strong, resilient strands that can embrace any style.

Check out the line at Hudson Yards for your own shinning moment in the stars.

Sensible Socialite

ElizaBeth Taylor is a journalist for Times Square Chronicles and is a frequent guest at film, fashion and art events throughout New York City and Los Angeles due to her stature as The Sensible Socialite.Passionate about people ElizaBeth spent many years working as a travel reporter and television producer after graduating with high honors from University of Southern California. The work has afforded her the opportunity to explore Europe, Russia, South America, Asia, Australia and the Middle East. It has greatly influenced the way in which ElizaBeth sees a story and has created a heightened awareness for the way people around the world live today.

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