How can businesses with several locations deliver an individualized and relevant experience to their customers without jeopardizing their brand identity? What is multi-location marketing, why is local marketing important, and what are the best multi-location marketing practices? Let’s get started.
Simply defined, multi-location marketing is a collection of best practices used to manage geographically distinct franchises under the same corporate umbrella locally. Businesses with several locations need a digital marketing plan that can cater to each shop while adhering to national brand rules. Businesses must establish focused web coverage for every location in addition to ensuring that each site receives the right attention.
Because of digitalization, even a great franchise must reach out to clients on a local level in order to remain relevant. Consumers are looking for local companies online more than ever before, making it critical to have a local, successful, and scalable marketing plan for each one of your business locations.
Best practices for digitally impacting your multi-location business online presence
- Create a unified brand personality. This is something that should begin at the corporate level. Choose a brand tone of voice that connects with your target audience and carefully execute it across all online platforms.
- Make sure your company’s information, such as its accurate address, phone number, maps, and business hours, is constantly utilized online.
- Create a complete brand style guide for franchisees that includes branding guidelines. It should encompass all parts of your approach, from the size of the brand logo on their website to the use of brand message on their blogs, social accounts, or email newsletters.
How ads can help your multi-location marketing?
Search Ads on Google or Bing are ideal for reaching out to consumers who are browsing for your products or services online. You can quickly attain your goal and improve traffic and conversions on your website. Display advertisements on Google, Facebook, Instagram, or YouTube are more appealing if you want to raise brand recognition or communicate about a special deal or an upcoming event. If you want to enhance traffic to your store, Waze is a great channel to use. The best digital advertising channel for you is determined by your objectives. Whatever channel you choose, you will have complete control over the budget and geographic target.
Why should you use a PPC software?
Great pay-per-click software reduces manual work while also providing you with the analytical knowledge you need to make the best decisions about your keyword and PPC ad campaigns.
When you use PPC software, you would expect to: Maximize outcomes for money spent (cost-per-click, cost-per-action), Obtain a good quality score. PPC (Pay-Per-Click) software is an excellent marketing tool that allows agencies or enterprises to build up and manage a large number of PPC campaigns. It manages the whole campaign, including development, budgeting, bid optimization, and reporting.
Of course, you could manually optimize your marketing. PPC software, on the other hand, produces considerably better results since it employs cutting-edge machine learning to analyze your account 24 hours a day, seven days a week. As a result, you’ll receive effective, custom-made recommendations to help you boost your revenues.
Adplorer : The best tool to nail muti-location marketing
When it comes to multi-location marketing, brands tend to miss out the key element – which is? It’s one thing to provide a universal solution to one thing, but imagine going local, hitting the exact pain points to the real audience. The key is – ‘going local.’
But if you do not have an office in each country, city or state, how do you plan to go local? Certainly, we need something smarter and adaptive. Here, comes in Adplorer- with its first and best, CIT. Adplorer’s exclusive Collective Intelligence technology has the distinct benefit of allowing all participating sites to learn from the success of other campaigns. Adplorer compiles data from all participating campaigns into well-organized roll-up reports. Campaigns for hundreds of individual sites may be designed rapidly and cost-effectively using local variables.
As a result, it’s simple to create significant comparisons between the results of different initiatives. Adplorer is created to assist businesses automate multi-location marketing without having to manually create and manage hundreds of campaigns.